"A family based in North London seeks an remarkable and experienced instructor to assist their most junior child on his initial journey to growing into an English gentleman."
Upon seeing this listing, you might naturally miss the wording "beginning" as simple a turn of phrase.
But, it could be the most important aspect of this distinctive job advert, as it aims to recruit a mentor for a one-year-old.
Many of submissions have since been sent in since the anonymous family posted their search for the £180k-a-year tutor, who must be "a uniquely qualified person".
During the past few weeks, the listing has attracted attention in the press, with many asking why?
Innovative Idea
Adam Caller, head and founder of an education consultancy, which is supporting the family in their search, said that notwithstanding early skepticism, he considered the concept "forward-looking", and "innovative".
When he spoke with the family, he mentioned they appreciated the atypical character of their request, and how early in age their son is.
However, they explained that they "didn't want to wait any longer" to get a tutor, as they had held off until their firstborn was five, and by that age "cultural influence had by then become established".
But what does the family indicate by "cultural predisposition"?
It's "everything", he responded. "The manner you eat, the way you speak".
He explained the older sibling had picked up "really subtle, body language" from the family, and had adopted their cultural norms. The family told him they wished to avoid history to recur with their younger child.
The strategy: To hire a UK tutor, who should speak with standard English accent, to influence the baby from the very start.
Osmotic Learning
"A lot of the learning at the start here is rather absorbed naturally," stated the expert.
It's through this natural absorption that the family are hoping the child will acquire the UK customs they wish to cultivate.
The consultant explained the tutor needed to be somebody who went to "the appropriate educational institutions – similar types of schools as the family plan to send their son to".
"The instructor simply needs to be the suitable individual, they'll be doing things they aren't even aware they're doing, just naturally," he said.
Money No Object
The family informed the expert the selected educator should preferably also have knowledge of or enthusiasm in riding, winter sports, creative fields and instrumental training so as to shape the child in a diverse set of hobbies.
Furthermore though, he said the family desired the tutor to enrol the child on a selection of courses so the child would be "equestrian training and learning an tool by the time they are approximately three years old".
In the family's perspective, guiding their son grow into a "British gentleman" will result in accomplishment and create opportunities.
"Considering the rights and wrongs of that, because it's undoubtedly a status symbol," he comments.
However, in spite of all this guidance in "Britishness", could the child pick up so-called cultural bias from the international family he resides with anyway?
"Certainly", answered Adam. "The family know this may not work, but they've just taken the attitude of, 'we should try and we should start as quickly as we can', because the expense of it is not a concern," he explained.
Impractical
There are some in the private teaching field who share similar concerns.
Peter Cui, chief executive of a tutoring service, who provides private tutors, commented that "the journey of embracing two identities, or indeed, forming one's identity, is something that must be experienced personally, not designed."
He explained that he had moved from China to the Britain at the period of 7 years old, and had been brought up knowing and practicing dual heritages. He continued to be educated at a prestigious UK institution.
"The notion that an individual can serve as a living vessel of UK identity, an individual who can in some way transplant the qualities of a British gentleman upon a infant child, strikes me as idealistic and unfeasible," he commented.
"From my perspective, having a distinctly UK tutor from babyhood will will not necessarily achieve the result they desire.
"I wasn't provided with such a tutor, and however I have been fortunate enough to experience many of the situations they aspire for their son."
He continued: "The truth is, self-identity should not be forced from the external environment; it must be chosen, and it must be internally driven."
Purchasing UK Culture
Of course, English culture is something Adam believes can be taught – and marketed.
"I believe the fact that the global community regards us in this light is something that we should be cherishing|valuing|appreciating
